Industrial Design
Traditional ID often results in concepts and ideas that, while attractive to look at, are not feasible to
produce or use and must be rethought again and again. This cyclical nature adds time and cost to the
development process often resulting in a product or process that is far from the original design intent.
Industrial Design is the most important step in the development of most successful products and yet it is
often the most difficult to explain in terms of tangible benefit. Industrial Design concerns itself with how human
factors (desirability), technical factors (feasibility), and business factors (viability) interact to define a product.
Creating and developing concept optimizes the function,value, and appearance of products and processes.
We begin with a period of discovery. We develop concepts and ideas through collection, analysis, and
synthesis where product challenges are identified and resolved, far in advance of project implementation.
Every client, customer, and environmental need is fully analyzed. Often, our clients ask us to simply refine
an existing idea and narrow the field of opportunities to a clear solution. Other times, we are the springboard
that sets the direction for design and development of completely new products or systems.
Our Industrial Designers sitnear Mechanical Designers and manufacturing specialists. This vertical integration
of services ensures that the concepts we present will not only benefit the user and manufacturer, but can be
efficiently produced and marketed. It allows designers and engineers the ability to truly validate, at different
times and detail levels, the fit, function.
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